How to get customers forTechTrend: Beauty Tech Innovation Hub

Where to find beauty tech enthusiasts in order to convert them to customers

The idea that helps Beauty Tech Enthusiasts

Beauty Tech Enthusiasts want to stay updated on the latest beauty tech innovations. However, they can't get it because they find it challenging to discover and learn about new beauty tech products.

Therefore, they need to use your solution, e.g. TechTrend.

TechTrend: Beauty Tech Innovation Hub : TechTrend is a platform that keeps beauty tech enthusiasts updated on the latest innovations, products, and trends in the beauty tech industry. Of course it is much better than the stuff from Beauty Tech Report, Cosmetic Business, or Devoted Beauty!

How to find Beauty Tech Enthusiasts

You can get insights about the pain points of beauty tech enthusiasts if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where beauty tech enthusiasts hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of beauty tech enthusiasts, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: TechTrend: Beauty Tech Innovation Hub.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find beauty tech enthusiasts

To get started, edit the values in the following 3 input fields and click “Search beauty tech enthusiasts”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find beauty tech enthusiasts and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like beauty tech enthusiasts wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever beauty tech enthusiasts complain about their pet peeve: They find it challenging to discover and learn about new beauty tech products.
  • Good for you because this is something that you can solve with techTrend: Beauty Tech Innovation Hub, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help beauty tech enthusiasts to reach their goal: To stay updated on the latest beauty tech innovations.

They will get to know, like and trust you. Eventually, they will buy your solution: TechTrend: Beauty Tech Innovation Hub.

Beauty and CosmeticsBeauty TechTechTrend: Beauty Tech Innovation Hub

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