How to get customers forSalonEase - Salon Management & Communication Software

Where to find beauty salon owners in order to convert them to customers

The idea that helps Beauty Salon Owners

Beauty Salon Owners want to efficiently manage appointments and client relationships. However, they can't get it because they struggle with manual appointment scheduling and lack automated client communication tools.

Therefore, they need to use your solution, e.g. SalonEase.

SalonEase - Salon Management & Communication Software : SalonEase is a software solution designed for Beauty Salon Owners to manage appointments, client relationships, and staff scheduling. It features automated appointment reminders, client feedback collection, and customizable marketing campaigns. Of course it is much better than the stuff from Vagaro, or Salon Iris!

How to find Beauty Salon Owners

You can get insights about the pain points of beauty salon owners if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where beauty salon owners hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of beauty salon owners, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: SalonEase - Salon Management & Communication Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find beauty salon owners

To get started, edit the values in the following 3 input fields and click “Search beauty salon owners”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find beauty salon owners and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like beauty salon owners wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever beauty salon owners complain about their pet peeve: They struggle with manual appointment scheduling and lack automated client communication tools.
  • Good for you because this is something that you can solve with salonEase - Salon Management & Communication Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help beauty salon owners to reach their goal: To efficiently manage appointments and client relationships.

They will get to know, like and trust you. Eventually, they will buy your solution: SalonEase - Salon Management & Communication Software.

Beauty and CosmeticsBeauty SalonsSalonEase - Salon Management & Communication Software

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