How to get customers forInfluencer Insight Tracker
Where to find beauty influencers in order to convert them to customers
The idea that helps Beauty Influencers
Beauty Influencers want to track the effectiveness of their sponsored content. However, they can't get it because they struggle to measure the ROI of their collaborations with brands.
Therefore, they need to use your solution, e.g. Influencer Insight Tracker.
Influencer Insight Tracker : A software that provides real-time analytics on the performance of sponsored content for beauty influencers, including engagement rates, conversions, and ROI. Of course it is much better than the stuff from InfluencerSoft, or TrackBeauty!
How to find Beauty Influencers
You can get insights about the pain points of beauty influencers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where beauty influencers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of beauty influencers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Influencer Insight Tracker.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find beauty influencers
To get started, edit the values in the following 3 input fields and click “Search beauty influencers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find beauty influencers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like beauty influencers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever beauty influencers complain about their pet peeve: They struggle to measure the ROI of their collaborations with brands.
- Good for you because this is something that you can solve with influencer Insight Tracker, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help beauty influencers to reach their goal: To track the effectiveness of their sponsored content.
They will get to know, like and trust you. Eventually, they will buy your solution: Influencer Insight Tracker.
Beauty and CosmeticsBeauty InfluencersInfluencer Insight Tracker
Share this: