How to get customers forPersonalized Car Accessories Sourcing Platform

Where to find car enthusiasts in order to convert them to customers

The idea that helps Car Enthusiasts

Car Enthusiasts want to customize their vehicles with the latest accessories. However, they can't get it because they struggle to find high-quality accessories that match their preferences.

Therefore, they need to use your solution, e.g. CustomPerfekt.

Personalized Car Accessories Sourcing Platform : CustomPerfekt is an online platform that connects car enthusiasts with a wide range of high-quality and customizable car accessories, allowing them to easily find products that match their preferences. Of course it is much better than the stuff from CARiD, or AutoAnything!

How to find Car Enthusiasts

You can get insights about the pain points of car enthusiasts if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where car enthusiasts hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of car enthusiasts, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Personalized Car Accessories Sourcing Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find car enthusiasts

To get started, edit the values in the following 3 input fields and click “Search car enthusiasts”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find car enthusiasts and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like car enthusiasts wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever car enthusiasts complain about their pet peeve: They struggle to find high-quality accessories that match their preferences.
  • Good for you because this is something that you can solve with personalized Car Accessories Sourcing Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help car enthusiasts to reach their goal: To customize their vehicles with the latest accessories.

They will get to know, like and trust you. Eventually, they will buy your solution: Personalized Car Accessories Sourcing Platform.

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