How to get customers forAutomated Testing Software for Automotive Applications

Where to find automotive software developers in order to convert them to customers

The idea that helps Automotive Software Developers

Automotive Software Developers want to optimize their software testing process. However, they can't get it because they struggle with running automated tests on various hardware configurations.

Therefore, they need to use your solution, e.g. TestDrive Pro.

Automated Testing Software for Automotive Applications : TestDrive Pro is a comprehensive automated testing software designed specifically for automotive software applications. It allows developers to simulate different hardware configurations, conduct regression testing, and identify bugs quickly and efficiently. Of course it is much better than the stuff from AutoTest Solutions, or CarSoft Tester!

How to find Automotive Software Developers

You can get insights about the pain points of automotive software developers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where automotive software developers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of automotive software developers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Automated Testing Software for Automotive Applications.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find automotive software developers

To get started, edit the values in the following 3 input fields and click “Search automotive software developers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find automotive software developers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like automotive software developers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever automotive software developers complain about their pet peeve: They struggle with running automated tests on various hardware configurations.
  • Good for you because this is something that you can solve with automated Testing Software for Automotive Applications, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help automotive software developers to reach their goal: To optimize their software testing process.

They will get to know, like and trust you. Eventually, they will buy your solution: Automated Testing Software for Automotive Applications.


AutomotiveAutomotive SoftwareAutomated Testing Software for Automotive Applications

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