How to get customers forDriveSense: Telematics Data Collection Platform
Where to find automotive insurance companies in order to convert them to customers
The idea that helps Automotive Insurance Companies
Automotive Insurance Companies want to personalize insurance policies based on individual driving habits. However, they can't get it because they struggle to gather accurate data on driving behavior.
Therefore, they need to use your solution, e.g. DriveSense.
DriveSense: Telematics Data Collection Platform : DriveSense is a telematics data collection platform that gathers accurate data on driving behavior, allowing Automotive Insurance Companies to personalize insurance policies based on individual habits and improve risk assessment. Of course it is much better than the stuff from InsureTrack, or TelematicsIQ!
How to find Automotive Insurance Companies
You can get insights about the pain points of automotive insurance companies if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where automotive insurance companies hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of automotive insurance companies, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: DriveSense: Telematics Data Collection Platform.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find automotive insurance companies
To get started, edit the values in the following 3 input fields and click “Search automotive insurance companies”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find automotive insurance companies and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like automotive insurance companies wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever automotive insurance companies complain about their pet peeve: They struggle to gather accurate data on driving behavior.
- Good for you because this is something that you can solve with driveSense: Telematics Data Collection Platform, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help automotive insurance companies to reach their goal: To personalize insurance policies based on individual driving habits.
They will get to know, like and trust you. Eventually, they will buy your solution: DriveSense: Telematics Data Collection Platform.
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