How to get customers forIntelligent Machine Learning Platform
Where to find business analysts in order to convert them to customers
The idea that helps Business Analysts
Business Analysts want to make data-driven decisions. However, they can't get it because they struggle with identifying relevant patterns in data.
Therefore, they need to use your solution, e.g. InsightfulML.
Intelligent Machine Learning Platform : An intelligent machine learning platform that leverages natural language processing to help business analysts identify key patterns and trends in data, enabling them to make informed, data-driven decisions. Of course it is much better than the stuff from RapidMiner, or Alteryx!
How to find Business Analysts
You can get insights about the pain points of business analysts if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where business analysts hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of business analysts, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Intelligent Machine Learning Platform.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find business analysts
To get started, edit the values in the following 3 input fields and click “Search business analysts”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find business analysts and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like business analysts wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever business analysts complain about their pet peeve: They struggle with identifying relevant patterns in data.
- Good for you because this is something that you can solve with intelligent Machine Learning Platform, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help business analysts to reach their goal: To make data-driven decisions.
They will get to know, like and trust you. Eventually, they will buy your solution: Intelligent Machine Learning Platform.
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