How to get customers forIPGuard - Intellectual Property Protection Software for Illustrators

Where to find illustrators in order to convert them to customers

The idea that helps Illustrators

Illustrators want to protect their intellectual property rights. However, they can't get it because they struggle with copyright infringement and unauthorized use of their illustrations.

Therefore, they need to use your solution, e.g. IPGuard.

IPGuard - Intellectual Property Protection Software for Illustrators : IPGuard is a digital tool that helps illustrators protect their artwork from copyright infringement by providing watermarking, tracking, and legal support services. Of course it is much better than the stuff from Pixsy, or Copytrack!

How to find Illustrators

You can get insights about the pain points of illustrators if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where illustrators hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of illustrators, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: IPGuard - Intellectual Property Protection Software for Illustrators.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find illustrators

To get started, edit the values in the following 3 input fields and click “Search illustrators”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find illustrators and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like illustrators wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever illustrators complain about their pet peeve: They struggle with copyright infringement and unauthorized use of their illustrations.
Good for you because this is something that you can solve with iPGuard - Intellectual Property Protection Software for Illustrators, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help illustrators to reach their goal: To protect their intellectual property rights.

They will get to know, like and trust you. Eventually, they will buy your solution: IPGuard - Intellectual Property Protection Software for Illustrators.

Get your first customers now!

Art and Design IllustrationIPGuard - Intellectual Property Protection Software for Illustrators