How to get customers forE-commerce Solution for Handmade Goods

Where to find artisans and crafters in order to convert them to customers

The idea that helps Artisans and Crafters

Artisans and Crafters want to sell their handmade goods online. However, they can't get it because they struggle with inventory management and fulfillment.

Therefore, they need to use your solution, e.g. CraftTrack.

E-commerce Solution for Handmade Goods : CraftTrack is a user-friendly e-commerce platform tailored for artisans and crafters. It helps them manage inventory, process orders, and handle shipping logistics seamlessly. Of course it is much better than the stuff from Etsy, Shopify, or Big Cartel!

How to find Artisans and Crafters

You can get insights about the pain points of artisans and crafters if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where artisans and crafters hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of artisans and crafters, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: E-commerce Solution for Handmade Goods.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find artisans and crafters

To get started, edit the values in the following 3 input fields and click “Search artisans and crafters”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find artisans and crafters and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like artisans and crafters wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever artisans and crafters complain about their pet peeve: They struggle with inventory management and fulfillment.
  • Good for you because this is something that you can solve with e-commerce Solution for Handmade Goods, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help artisans and crafters to reach their goal: To sell their handmade goods online.

They will get to know, like and trust you. Eventually, they will buy your solution: E-commerce Solution for Handmade Goods.

Art and DesignCrafts and Handmade GoodsE-commerce Solution for Handmade Goods

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