How to get customers forCraftConnect - Online Marketplace for Handmade Goods

Where to find crafters and artisans in order to convert them to customers

The idea that helps Crafters and Artisans

Crafters and Artisans want to expand their customer base beyond local markets. However, they can't get it because they struggle to reach a wider audience online.

Therefore, they need to use your solution, e.g. CraftConnect.

CraftConnect - Online Marketplace for Handmade Goods : An online marketplace dedicated to crafters and artisans to showcase and sell their handmade goods to a global audience, with features like personalized storefronts, secure transactions, and international shipping options. Of course it is much better than the stuff from Etsy, or Handmade at Amazon!

How to find Crafters and Artisans

You can get insights about the pain points of crafters and artisans if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

Find out where crafters and artisans hang out (Reddit, Mastodon, etc.)
Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
If you find recurring questions or pet peeves of crafters and artisans, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
At the end of the blog post, invite them to use your solution: CraftConnect - Online Marketplace for Handmade Goods.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find crafters and artisans

To get started, edit the values in the following 3 input fields and click “Search crafters and artisans”.

This is what will happen

An AI will brainstorm 5 good search keyword phrases for you to find crafters and artisans and their pain points in online forums on the internet.
With one click, you can search for each keyword phrase right away.
CustomerPing will present the search results to you.
If you think that one of those results looks like crafters and artisans wrote it, you can create a “customer radar station” on the forum where the post came from.
You describe what makes a post relevant to your business.
CustomerPing will “ping” you 24h a day, whenever crafters and artisans complain about their pet peeve: They struggle to reach a wider audience online.
Good for you because this is something that you can solve with craftConnect - Online Marketplace for Handmade Goods, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help crafters and artisans to reach their goal: To expand their customer base beyond local markets.

They will get to know, like and trust you. Eventually, they will buy your solution: CraftConnect - Online Marketplace for Handmade Goods.

Get your first customers now!

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