How to get customers forVertiGrow - Vertical Farming Automation Software

Where to find vertical farmers in order to convert them to customers

The idea that helps Vertical Farmers

Vertical Farmers want to optimize vertical farming operations. However, they can't get it because they struggle with automating tasks such as lighting and irrigation.

Therefore, they need to use your solution, e.g. VertiGrow.

VertiGrow - Vertical Farming Automation Software : VertiGrow is a software platform that automates key tasks in vertical farming operations, such as adjusting lighting schedules and irrigation levels. It improves efficiency and reduces manual labor for vertical farmers. Of course it is much better than the stuff from AeroFarms, or FarmedHere!

How to find Vertical Farmers

You can get insights about the pain points of vertical farmers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where vertical farmers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of vertical farmers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: VertiGrow - Vertical Farming Automation Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find vertical farmers

To get started, edit the values in the following 3 input fields and click “Search vertical farmers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find vertical farmers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like vertical farmers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever vertical farmers complain about their pet peeve: They struggle with automating tasks such as lighting and irrigation.
  • Good for you because this is something that you can solve with vertiGrow - Vertical Farming Automation Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help vertical farmers to reach their goal: To optimize vertical farming operations.

They will get to know, like and trust you. Eventually, they will buy your solution: VertiGrow - Vertical Farming Automation Software.


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