How to get customers forPrecision Farming Data Analytics Platform

Where to find precision agriculturists in order to convert them to customers

The idea that helps Precision Agriculturists

Precision Agriculturists want to optimize irrigation and nutrient usage for maximum crop output. However, they can't get it because they struggle with analyzing real-time data from sensors efficiently.

Therefore, they need to use your solution, e.g. OptiGrow.

Precision Farming Data Analytics Platform : OptiGrow is a cloud-based software that integrates data from various precision agriculture sensors to provide real-time insights on soil moisture, nutrient levels, and crop health. It offers optimization recommendations for irrigation and nutrient applications. Of course it is much better than the stuff from FarmLogs, or FarmWise!

How to find Precision Agriculturists

You can get insights about the pain points of precision agriculturists if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where precision agriculturists hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of precision agriculturists, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Precision Farming Data Analytics Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find precision agriculturists

To get started, edit the values in the following 3 input fields and click “Search precision agriculturists”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find precision agriculturists and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like precision agriculturists wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever precision agriculturists complain about their pet peeve: They struggle with analyzing real-time data from sensors efficiently.
  • Good for you because this is something that you can solve with precision Farming Data Analytics Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help precision agriculturists to reach their goal: To optimize irrigation and nutrient usage for maximum crop output.

They will get to know, like and trust you. Eventually, they will buy your solution: Precision Farming Data Analytics Platform.

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