How to get customers forIntegrated Precision Agriculture Platform
Where to find precision agriculture experts in order to convert them to customers
The idea that helps Precision Agriculture Experts
Precision Agriculture Experts want to enhance crop yield and resource efficiency. However, they can't get it because they struggle to integrate data from various precision farming tools.
Therefore, they need to use your solution, e.g. FieldInsight.
Integrated Precision Agriculture Platform : FieldInsight integrates data from multiple precision farming tools into a single platform, providing experts with a comprehensive view to enhance crop yield and resource efficiency. Of course it is much better than the stuff from AgriData, or FarmDynamics!
How to find Precision Agriculture Experts
You can get insights about the pain points of precision agriculture experts if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where precision agriculture experts hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of precision agriculture experts, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Integrated Precision Agriculture Platform.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find precision agriculture experts
To get started, edit the values in the following 3 input fields and click “Search precision agriculture experts”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find precision agriculture experts and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like precision agriculture experts wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever precision agriculture experts complain about their pet peeve: They struggle to integrate data from various precision farming tools.
- Good for you because this is something that you can solve with integrated Precision Agriculture Platform, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help precision agriculture experts to reach their goal: To enhance crop yield and resource efficiency.
They will get to know, like and trust you. Eventually, they will buy your solution: Integrated Precision Agriculture Platform.
AgriculturePrecision AgricultureIntegrated Precision Agriculture Platform
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