How to get customers forSmart Horticulture Management Platform

Where to find horticulturalists in order to convert them to customers

The idea that helps Horticulturalists

Horticulturalists want to boost plant growth and health. However, they can't get it because they struggle with identifying optimal growth conditions and detecting plant diseases early.

Therefore, they need to use your solution, e.g. PlantVitalize.

Smart Horticulture Management Platform : PlantVitalize is an innovative platform that empowers horticulturalists to boost plant growth and health by providing insights into optimal growth conditions, early detection of plant diseases through imaging analysis, and personalized care recommendations. It combines AI, IoT, and image recognition technologies. Of course it is much better than the stuff from Phenospex, TerraSentia, or Harvest Automation!

How to find Horticulturalists

You can get insights about the pain points of horticulturalists if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where horticulturalists hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of horticulturalists, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Smart Horticulture Management Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find horticulturalists

To get started, edit the values in the following 3 input fields and click “Search horticulturalists”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find horticulturalists and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like horticulturalists wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever horticulturalists complain about their pet peeve: They struggle with identifying optimal growth conditions and detecting plant diseases early.
  • Good for you because this is something that you can solve with smart Horticulture Management Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help horticulturalists to reach their goal: To boost plant growth and health.

They will get to know, like and trust you. Eventually, they will buy your solution: Smart Horticulture Management Platform.

AgricultureHorticultureSmart Horticulture Management Platform

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