How to get customers forCollaborative Agricultural Research Platform
Where to find agricultural researchers in order to convert them to customers
The idea that helps Agricultural researchers
Agricultural researchers want to develop sustainable farming solutions. However, they can't get it because they struggle with data analysis and collaboration.
Therefore, they need to use your solution, e.g. EcoFarmLab.
Collaborative Agricultural Research Platform : EcoFarmLab allows researchers to upload and analyze data, collaborate with peers, and visualize research findings to accelerate the development of sustainable farming solutions. Of course it is much better than the stuff from FieldView, Climate Corp, or AgDNA!
How to find Agricultural researchers
You can get insights about the pain points of agricultural researchers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where agricultural researchers hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of agricultural researchers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Collaborative Agricultural Research Platform.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find agricultural researchers
To get started, edit the values in the following 3 input fields and click “Search agricultural researchers”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find agricultural researchers and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like agricultural researchers wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever agricultural researchers complain about their pet peeve: They struggle with data analysis and collaboration.
- Good for you because this is something that you can solve with collaborative Agricultural Research Platform, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help agricultural researchers to reach their goal: To develop sustainable farming solutions.
They will get to know, like and trust you. Eventually, they will buy your solution: Collaborative Agricultural Research Platform.
AgricultureAgribusinessCollaborative Agricultural Research Platform
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