How to get customers forBig Data Analytics Platform for Agriculture
Where to find agricultural scientists in order to convert them to customers
The idea that helps Agricultural Scientists
Agricultural Scientists want to develop new sustainable farming practices. However, they can't get it because they struggle to analyze large datasets on crop genetics and environmental factors.
Therefore, they need to use your solution, e.g. AgriGenius.
Big Data Analytics Platform for Agriculture : AgriGenius is a software platform that utilizes big data analytics to help agricultural scientists analyze large datasets on crop genetics and environmental factors, enabling them to develop new sustainable farming practices. Of course it is much better than the stuff from Climate Corporation, FarmWise, or Descartes Labs!
How to find Agricultural Scientists
You can get insights about the pain points of agricultural scientists if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.
The process, step by step
One process that we can totally recommend is this:
- Find out where agricultural scientists hang out (Reddit, Mastodon, etc.)
- Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
- Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
- If you find recurring questions or pet peeves of agricultural scientists, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
- At the end of the blog post, invite them to use your solution: Big Data Analytics Platform for Agriculture.
I described the process here in my blog post: Identify a hungry audience.
If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!
Step 1 to find agricultural scientists
To get started, edit the values in the following 3 input fields and click “Search agricultural scientists”.
This is what will happen
- An AI will brainstorm 5 good search keyword phrases for you to find agricultural scientists and their pain points in online forums on the internet.
- With one click, you can search for each keyword phrase right away.
- CustomerPing will present the search results to you.
- If you think that one of those results looks like agricultural scientists wrote it, you can create a “customer radar station” on the forum where the post came from.
- You describe what makes a post relevant to your business.
- CustomerPing will “ping” you 24h a day, whenever agricultural scientists complain about their pet peeve: They struggle to analyze large datasets on crop genetics and environmental factors.
- Good for you because this is something that you can solve with big Data Analytics Platform for Agriculture, right?
What to do when you get a “customer ping”
When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.
Help agricultural scientists to reach their goal: To develop new sustainable farming practices.
They will get to know, like and trust you. Eventually, they will buy your solution: Big Data Analytics Platform for Agriculture.
AgricultureAgribusinessBig Data Analytics Platform for Agriculture
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