How to get customers forSpecialty Store Customer Engagement Platform

Where to find specialty store owners in order to convert them to customers

The idea that helps Specialty Store Owners

Specialty Store Owners want to expand their customer base. However, they can't get it because they struggle with personalized marketing campaigns.

Therefore, they need to use your solution, e.g. NicheEngage.

Specialty Store Customer Engagement Platform : NicheEngage is a marketing software that utilizes AI to create personalized campaigns based on customer preferences, behaviors, and purchasing history. Of course it is much better than the stuff from Mailchimp for E-Commerce, or Klaviyo Personalized Marketing!

How to find Specialty Store Owners

You can get insights about the pain points of specialty store owners if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where specialty store owners hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of specialty store owners, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Specialty Store Customer Engagement Platform.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find specialty store owners

To get started, edit the values in the following 3 input fields and click “Search specialty store owners”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find specialty store owners and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like specialty store owners wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever specialty store owners complain about their pet peeve: They struggle with personalized marketing campaigns.
  • Good for you because this is something that you can solve with specialty Store Customer Engagement Platform, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help specialty store owners to reach their goal: To expand their customer base.

They will get to know, like and trust you. Eventually, they will buy your solution: Specialty Store Customer Engagement Platform.


RetailSpecialty StoresSpecialty Store Customer Engagement Platform

Related topics


Share this: