How to get customers forFood Waste Management Software

Where to find food waste reduction coordinators in order to convert them to customers

The idea that helps Food Waste Reduction Coordinators

Food Waste Reduction Coordinators want to implement sustainable waste management practices. However, they can't get it because they struggle to identify waste sources and track diversion efforts effectively.

Therefore, they need to use your solution, e.g. WasteWise.

Food Waste Management Software : WasteWise is a comprehensive software solution that helps coordinators identify food waste sources, track diversion efforts, and implement sustainable waste management practices to reduce overall waste generation. Of course it is much better than the stuff from LeanPath, or Winnow!

How to find Food Waste Reduction Coordinators

You can get insights about the pain points of food waste reduction coordinators if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where food waste reduction coordinators hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of food waste reduction coordinators, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Food Waste Management Software.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find food waste reduction coordinators

To get started, edit the values in the following 3 input fields and click “Search food waste reduction coordinators”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find food waste reduction coordinators and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like food waste reduction coordinators wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever food waste reduction coordinators complain about their pet peeve: They struggle to identify waste sources and track diversion efforts effectively.
  • Good for you because this is something that you can solve with food Waste Management Software, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help food waste reduction coordinators to reach their goal: To implement sustainable waste management practices.

They will get to know, like and trust you. Eventually, they will buy your solution: Food Waste Management Software.


Food and BeverageFood Waste ManagementFood Waste Management Software

Related topics


Share this: