How to get customers forSpecSavvy - Electronics Specification Comparison Tool

Where to find tech-savvy consumers in order to convert them to customers

The idea that helps Tech-savvy consumers

Tech-savvy consumers want to make informed decisions when purchasing electronics. However, they can't get it because they find it challenging to compare technical specifications and reviews.

Therefore, they need to use your solution, e.g. SpecSavvy.

SpecSavvy - Electronics Specification Comparison Tool : SpecSavvy is a specialized tool that allows tech-savvy consumers to easily compare technical specifications and reviews of consumer electronics products, empowering them to make informed purchasing decisions. Of course it is much better than the stuff from CNET, TechRadar, or Tom's Guide!

How to find Tech-savvy consumers

You can get insights about the pain points of tech-savvy consumers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where tech-savvy consumers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of tech-savvy consumers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: SpecSavvy - Electronics Specification Comparison Tool.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find tech-savvy consumers

To get started, edit the values in the following 3 input fields and click “Search tech-savvy consumers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find tech-savvy consumers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like tech-savvy consumers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever tech-savvy consumers complain about their pet peeve: They find it challenging to compare technical specifications and reviews.
  • Good for you because this is something that you can solve with specSavvy - Electronics Specification Comparison Tool, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help tech-savvy consumers to reach their goal: To make informed decisions when purchasing electronics.

They will get to know, like and trust you. Eventually, they will buy your solution: SpecSavvy - Electronics Specification Comparison Tool.


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