How to get customers forUnified Inventory Management System for Brick-and-Mortar Stores

Where to find brick-and-mortar store owners in order to convert them to customers

The idea that helps Brick-and-Mortar Store Owners

Brick-and-Mortar Store Owners want to seamlessly integrate their online and offline sales channels. However, they can't get it because they struggle with managing inventory across multiple platforms.

Therefore, they need to use your solution, e.g. OmniSync.

Unified Inventory Management System for Brick-and-Mortar Stores : OmniSync is a cloud-based inventory management system that synchronizes online and offline inventory in real-time, enabling seamless omnichannel sales. Of course it is much better than the stuff from Shopify POS, or Lightspeed Retail!

How to find Brick-and-Mortar Store Owners

You can get insights about the pain points of brick-and-mortar store owners if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where brick-and-mortar store owners hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of brick-and-mortar store owners, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Unified Inventory Management System for Brick-and-Mortar Stores.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find brick-and-mortar store owners

To get started, edit the values in the following 3 input fields and click “Search brick-and-mortar store owners”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find brick-and-mortar store owners and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like brick-and-mortar store owners wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever brick-and-mortar store owners complain about their pet peeve: They struggle with managing inventory across multiple platforms.
  • Good for you because this is something that you can solve with unified Inventory Management System for Brick-and-Mortar Stores, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help brick-and-mortar store owners to reach their goal: To seamlessly integrate their online and offline sales channels.

They will get to know, like and trust you. Eventually, they will buy your solution: Unified Inventory Management System for Brick-and-Mortar Stores.


RetailBrick-and-Mortar StoresUnified Inventory Management System for Brick-and-Mortar Stores

Related topics


Share this: