How to get customers forPayments tool for contractors and construction suppliers

Where to find construction suppliers in order to convert them to customers

The idea that helps construction suppliers

Construction suppliers want get their invoices paid faster. However, they can't get it because their processes are still paper-based.

Therefore, they need to use your solution: Payments tool for contractors and construction suppliers. But how do you find such people so you can pitch your solution to them?

How to find construction suppliers

You can get insights about the pain points of construction suppliers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where construction suppliers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of construction suppliers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Payments tool for contractors and construction suppliers.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find construction suppliers

To get started, edit the values in the following 3 input fields and click “Search construction suppliers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find construction suppliers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like construction suppliers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever construction suppliers complain about their pet peeve: Their processes are still paper-based.
  • Good for you because this is something that you can solve with payments tool for contractors and construction suppliers, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help construction suppliers to reach their goal: Get their invoices paid faster.

They will get to know, like and trust you. Eventually, they will buy your solution: Payments tool for contractors and construction suppliers.


B2BFinance and AccountingPayments tool for contractors and construction suppliers

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