How to get customers forLocal platform for developing microservices on Kubernetes

Where to find developers in order to convert them to customers

The idea that helps developers

Developers want to deploy flexible microservices. However, they can't get it because kubernetes is too complex and needs dedicated platform engineers.

Therefore, they need to use your solution: Local platform for developing microservices on Kubernetes. But how do you find such people so you can pitch your solution to them?

How to find developers

You can get insights about the pain points of developers if you listen to them carefully, either in person or online. Listening online is much easier because you need not ask them for a customer interview but you can observe them talking about their problems, out there in their natural habitat. They won’t even notice that you are there, watching and listening to them.

The process, step by step

One process that we can totally recommend is this:

  • Find out where developers hang out (Reddit, Mastodon, etc.)
  • Read what problems they talk about, and how urgent they are to them. (Did they try any solutions, yet? Did they spend money on anything, yet? Did they even cobble a homegrown solution together?)
  • Enter the conversation: Help them with tips, ask more about their situation and why they are in pain.
  • If you find recurring questions or pet peeves of developers, create some helpful content for them (e.g. a blog post, a podcast episode, or a video) and share it with them for free, in the same conversations. They will be delighted.
  • At the end of the blog post, invite them to use your solution: Local platform for developing microservices on Kubernetes.

I described the process here in my blog post: Identify a hungry audience.

If you do this manually, it may take you hours each day. Automate it, with a little help from the AI in CustomerPing!

Step 1 to find developers

To get started, edit the values in the following 3 input fields and click “Search developers”.

This is what will happen

  • An AI will brainstorm 5 good search keyword phrases for you to find developers and their pain points in online forums on the internet.
  • With one click, you can search for each keyword phrase right away.
  • CustomerPing will present the search results to you.
  • If you think that one of those results looks like developers wrote it, you can create a “customer radar station” on the forum where the post came from.
  • You describe what makes a post relevant to your business.
  • CustomerPing will “ping” you 24h a day, whenever developers complain about their pet peeve: Kubernetes is too complex and needs dedicated platform engineers.
  • Good for you because this is something that you can solve with local platform for developing microservices on Kubernetes, right?

What to do when you get a “customer ping”

When such an alert appears on your mobile phone, you simply tap on it and join the conversation in the online forum.

Help developers to reach their goal: To deploy flexible microservices.

They will get to know, like and trust you. Eventually, they will buy your solution: Local platform for developing microservices on Kubernetes.


B2BEngineering, Product and DesignLocal platform for developing microservices on Kubernetes

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